And Sweet Christmas, it’s gorgeous.
Seems like Marvel’s Netflix division has a high standard when it comes to the design of their promotional material. The stylized, watercolor approach for Jessica Jones is the most recent example of this, I feel.
With Luke Cage, we see an effectively simple approach, only utilizing two colors for the artwork itself: black, and Luke’s signature yellow. We see a monumental, hulking figure, displaying both power and a fearsome, dangerous quality. No one in their right mind should want to step in a ring with him, super powered or not. The composition looks roughly etched adding to the dramatic lighting and shadows we see. To the right we have a more simplified and flat logo compared to the one we initial saw before.
While I like the simpler, vectored logo a bit more, it almost feels out of place with the rest of the composition. Everything is so rough and emotionally driven, but the logo next to it is very clean and precise. If I were to make any changes, it would be to probably centralize the figure a bit more, shrink the Luke Cage and Netflix logos down slightly, and place them towards the bottom so that the focus remains on the title character.
All in all, I love it, and it did its job of increasing my excitement for my personally most anticipated Marvel TV project.
Let me know your thoughts.
Marvel’s Luke Cage will be released on Netflix, September 30, 2016.
Author: Mike Tré
Mike is the co-creator of BLKBOARD who’s a creative professional and writer with an interest in Superheroes, literature, gaming, politics, food, and anything else he can think of at the given moment.